Posts in Business
Instagram Algorithm Updates

Instagram just released their newest algorithm changes last month and we understand staying on top of the constant Instagram algorithm changes is exhausting. It seems like Instagram is trying to make it fairly difficult for you to constantly be growing and increasing your engagement. We have round up all of the newest updates for you so you can try and beat the algorithm changes and succeed on Instagram.

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Tips to Choose the Right Influencer for your Brand

Influencer marketing focuses on using influential leaders to push your brand’s products or services (or overall message) to a larger market, specifically on social media. Rather than pushing your brand directly to a large group of consumers, you instead work with influencers to get the word out for you. Influencer marketing is extremely beneficial for businesses of any size, due to the rise and popularity of social media.

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Benefits of Working with Micro-Influencers

Influencer marketing is at an all-time high and has become more popular within the last few years. Influencer marketing is, what it sounds like, marketing with the help of influential individuals, mostly through the use of social media. Traditionally, influencer marketing involved influencers with an extremely large following - hundreds of thousands to even a million followers, until people started seeing almost better results with the use of micro-influencers.

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What Influencers Should Know Before Starting a Blog

Starting a blog is an exciting hobby, that most influencers are able to turn into a full career. Not only are you able to get a lot of opportunities out of it, but often times you’re able to make an actual profit. On the other hand, it’s A LOT of work that requires dedication, commitment, and patience. To save you some time, we’ve put together a list of what ALL influencers should know, before starting a blog. AKA we’re here to save your life.

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How to Choose A Niche: Top Tips for Influencers

Finding the right niche is a crucial part of building a blog and establishing yourself online. If you pick a niche with too much competition, your blog will get overlooked. If you pick a smaller niche with no demand, your blog will barely make an impact. You need to find a niche that’s competitive enough to know people are taking interest in it, but rare enough to stand out and get “known” for your niche.

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The Importance of Building a Community and Why You Need One

Being an influencer has so many amazing perks but let’s face it, it can also feel really lonely and overwhelming at times. A great way to succeed and stand out in this industry is to build a community and a reliable one, at that. Building a community is a strategy that supports your overall brand. It’s important to keep in mind a brand community exists to serve the people in it, not just to serve you.

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How to Edit Your Photos Like an Influencer

One of the best ways to help your Instagram stand out is by not only having creative photos, but more importantly, keeping a cohesive feed. When creating your own “brand,” it’s super important to create your own aesthetic and stick with it. One of the main ways this can be done is through editing! A good edit can seriously change a photo, and its entire aesthetic. By taking the time to create your own personal edit, your photos will be more likely to stand out and reach a wider audience.

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How to Write the Perfect Pitch E-mail

One of the many perks of working as an influencer is being able to collaborate and network with so many different types of brands! This is just a significant aspect of the job because influencer marketing is one of the main sources of income for most influencers. On top of that, it’s an amazing way to build relationships, grow your audience and share consistent content with your followers. Putting that into consideration, it is SO important to leave a professional and lasting impression and the best way to do that is via Email.

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How to Make the Perfect IG Story Templates and Highlights!

Instagram is such a helpful tool for anyone who is trying to expand their brand and grow their audience. Along with keeping a consistent feed, it is SO important to carry that same consistency over onto your stories. Instagram stories are often overlooked as a valuable marketing tool for your brand, but if anything, they are equally as important. Stories actually have an advantage in some way because you’re able to not only post daily, but even multiple times a day.

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What All Media Kit's MUST Include!

One of the most challenging, yet extremely important aspects of growing your brand is being able to stand out among the ever-flourishing community of influencers. PR companies and brands receive an endless amount of pitch emails every day, so it's vital that you are putting your absolute best self forward to set yourself apart from other bloggers and increase your chances of landing that dream collab! The best way to do this is by attaching your media kit along with your pitch email.

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3 Easy Ways to Grow Your Following — Organically!

If you're an avid Instagram user, you've probably already experienced the negative effects of the new, ever-changing algorithm. Right now, it seems to be more challenging than ever to grow your brand when Instagram is only showing your content to a small portion of your following. This can be super discouraging but we think it's more important to look at it as motivation. We found some EASY and super helpful tips to help you beat the algorithm and grow your following:

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How to Keep Your Brand Cohesive

If there was one question that consistently appears in my inbox, DM or IG comment feed is centered around how I maintain the consistency of my brand. When I attempt to answer this question, I always preface that it took me a little under a year to find my visual voice; locking down the brand presence that you see today.

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