How to Write the Perfect Pitch E-mail

One of the many perks of working as an influencer is being able to collaborate and network with so many different types of brands! This is just a significant aspect of the job because influencer marketing is one of the main sources of income for most influencers. On top of that, it’s an amazing way to build relationships, grow your audience and share consistent content with your followers. Putting that into consideration, it is SO important to leave a professional and lasting impression and the best way to do that is via Email.

Sending a pitch email can be super intimidating and many people are often skeptical about whether or not they should reach out to brands first. However, if you don’t already have a ton of experience working with brands yet, it’s can be extremely beneficial for you to reach out first. You really have nothing to lose, and it’s a perfect way to put your name out there.

Now you’re probably wondering how you find brands to work with and who to email. This can be tricky but the best way to figure this out is honestly by trial and error. You can reach out to brands via Instagram DM but you’re most likely going to get redirected to their e-mail anyways. Another good way is to simply research the brand and look for their PR contact/social media manager’s email. If you’re new to this whole “ifluencing” thing, don’t be discouraged if you get rejected/ignored. This is SO normal and if anything, they will reach out to you eventually because now they have your information.

OK…now to the good stuff. There are so many important details to include in your pitch email to help you stand out and better your chances of landing a collab. However, you also want to be sure to keep it short and straight to the point. Remember that PR companies receive thousands of emails everyday, so you want to make sure that you’re sending a pitch that you know will get a response. Here are some of our key tips to sending the perfect pitch email:

  • An introduction of yourself and your blog. Some good things to include in this intro are your name, your location, and your blog details. It’s important to include your niche. (lifestyle, fashion, beauty, fitness, etc.)

  • A mention of the fact that you’d like to collaborate and why you believe you would be a good match. Here, you can explain why their brand caught your eye and why you want to promote their products.

  • Include a call to action. For example, don’t be afraid to throw out some ideas for blog posts or content. Some brands really appreciate when you have an idea for a post already in mind.

  • Attach your media kit. This will include all the extra info about you and your blog. Not to mention, this is super important if you’re reaching towards a paid collaboration. Be sure to include your rates/pricing in that to make it extra professional.

  • Lastly, include a signature. Now this isn’t necessary but it leaves a lasting and professional impression on the brand.