How to Develop Your Brand Aesthetic

“Aesthetic” is the buzzword of the moment. And for good reason. We live in an Instagrammable world, where we are all searching for that perfect shot. We are constantly on the lookout for beautiful things, and in turn the physical world around us is also becoming more beautiful.  Think about it: restaurants have upped their decor game, stores have Instagrammable “moments,” even businesses are hiring mural artists to transform their dull exterior brick walls into works of art.

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The Importance of Building a Community and Why You Need One

Being an influencer has so many amazing perks but let’s face it, it can also feel really lonely and overwhelming at times. A great way to succeed and stand out in this industry is to build a community and a reliable one, at that. Building a community is a strategy that supports your overall brand. It’s important to keep in mind a brand community exists to serve the people in it, not just to serve you.

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Societygal feature with Jami Alix

Jami Singer is a fashion and lifestyle blogger (jamialix.com) from Los Angeles. After spending a summer working in fashion, she knew she was in the right place. Her side hustle eventually led to an ever-growing passion for photography and creative direction. When she’s not working on content she’s usually goofing around with her best friend Lexi, watching YouTube videos or reading everyone’s favorite motivational/spiritual books. We asked Jami a few questions to get to know her a little bit better. Here is what she had to say:

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Babes Who Are In Sync

Avoid stress and burn out by syncing with your cycle. Yes babes! We are talking about that time of the month. You’ve landed here for a reason. You’ve heard the call. There are so many things in our life that cause us stress or contribute to burning out when we don’t fully understand the power of our cycle and living within hormonal harmony.

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How to Edit Your Photos Like an Influencer

One of the best ways to help your Instagram stand out is by not only having creative photos, but more importantly, keeping a cohesive feed. When creating your own “brand,” it’s super important to create your own aesthetic and stick with it. One of the main ways this can be done is through editing! A good edit can seriously change a photo, and its entire aesthetic. By taking the time to create your own personal edit, your photos will be more likely to stand out and reach a wider audience.

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How to Write the Perfect Pitch E-mail

One of the many perks of working as an influencer is being able to collaborate and network with so many different types of brands! This is just a significant aspect of the job because influencer marketing is one of the main sources of income for most influencers. On top of that, it’s an amazing way to build relationships, grow your audience and share consistent content with your followers. Putting that into consideration, it is SO important to leave a professional and lasting impression and the best way to do that is via Email.

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Societygal feature with Michelle Infusino

Michelle Infusion is an up-and-coming fashion and lifestyle blogger who classifies herself as a dreamer, a free spirit, and a warrior of good vibes. She’s got an east coast work ethic and a west coast soul. When she got to LA, she searched for a way to merge her passion for style with her newfound love for the chilled out boho beach lifestyle she found on the west side…and she landed here.

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Societygal feature with Jen Saviano

You may know her from being on the bachelor but what some of you may not know is she is an amazing lifestyle blogger and owns a blog called Miss Lifestyler. She is constantly keeping her audience up to date on all things travel, beauty, fashion, and fitness. She has an amazing positive vibe about her and is always teaching other women to be themselves and to be confident. This was one of the reasons we really wanted to get to know her more, because much like Societygal, she brings together a sense of empowerment and community.

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How to Make the Perfect IG Story Templates and Highlights!

Instagram is such a helpful tool for anyone who is trying to expand their brand and grow their audience. Along with keeping a consistent feed, it is SO important to carry that same consistency over onto your stories. Instagram stories are often overlooked as a valuable marketing tool for your brand, but if anything, they are equally as important. Stories actually have an advantage in some way because you’re able to not only post daily, but even multiple times a day.

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What All Media Kit's MUST Include!

One of the most challenging, yet extremely important aspects of growing your brand is being able to stand out among the ever-flourishing community of influencers. PR companies and brands receive an endless amount of pitch emails every day, so it's vital that you are putting your absolute best self forward to set yourself apart from other bloggers and increase your chances of landing that dream collab! The best way to do this is by attaching your media kit along with your pitch email.

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Societygal feature with Glow Girl Martina Fink

Martina Fink is a Holistic Health & Beauty Coach who helps women live healthy, sustainable and glowing lives. She believes that all your answers are within, and all you need to do is do the internal work, connect with your intuition, and trust your gut and your heart. Through chakra work, self-love, a daily practice and healthy food, she was able to heal past traumas from being bullied to feeling unworthy, and step into that glowing self she is today.

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Societygal feature with Meredith Uyeyama (owner of Quixotic Design Co.)

Meredith is the Director of Design and Owner of a small design agency - Quixotic Design Co. (which is the company that did the rebranding for Societygal!) Meredith combines her artistic and technical skills to work one-on-one with clients. She leads by design, guiding her team to construct captivating brand experiences that stand out above the rest.

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3 Easy Ways to Grow Your Following — Organically!

If you're an avid Instagram user, you've probably already experienced the negative effects of the new, ever-changing algorithm. Right now, it seems to be more challenging than ever to grow your brand when Instagram is only showing your content to a small portion of your following. This can be super discouraging but we think it's more important to look at it as motivation. We found some EASY and super helpful tips to help you beat the algorithm and grow your following:

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Societygal feature with Ruby Keyvani Founder of @thatgemruby

Ruby Keyvani is a fashion, beauty, and lifestyle vlogger from San Diego. She is the ultimate girlboss and also owns a social media marketing and event planning company called Lemon Life Social. With almost 30k followers on Instagram, Ruby has built a loyal following by providing her audience with dreamy content consisting of boho outfits and beautiful backgrounds! Not to mention, her Instagram feed is a peach paradise! 

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Societygal feature with Amber-Lee Lyons (The Chakra Girl)

Today we are featuring the beautiful Amber-Lee Lyons. She is your go-to Chakra Girl and Spiritual BFF who keeps things zen while supporting you in living your #bestlife. She's the founder and CEO of The Chakra Girl Co a platform for the modern, spiritual woman who sometimes puts vodka in her green juice. #BALANCE. Amber-Lee dishes everything from manifesting a new handbag to using healing crystal vibes to bringing abundance into your life.

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Societygal feature with Monica Woodhams

Monica works with influencers and business owners launch and grow their business in the digital and podcast space. Giving them exposure to new audiences beyond social media. She helps her clients gain exposure to new audiences by sharing their stories through podcasting, unveiling the raw stories that go beyond the Instagram filters.

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Societygal feature with Brittany Reid.

Brittany Reid is a soulful online expert and ceremony facilitator. With a background in nutrition and business Brittany's goal is to teach women who have mastered the mindset and strategy of running an online business to turn inward and connect their business and life together through sacred tools and soul work. Helping them create a purposeful connection with themselves so they can SERVE deeper and scale to their next goal. She helps women escape from hustle and grind focusing on freedom and flow within their business.

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