Instagram Algorithm Updates

Instagram just released their newest algorithm changes last month and we understand staying on top of the constant Instagram algorithm changes is exhausting. It seems like Instagram is trying to make it fairly difficult for you to constantly be growing and increasing your engagement. We have round up all of the newest updates for you so you can try and beat the algorithm changes and succeed on Instagram.

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How to Say ‘Thanks’ Even for the ‘Bad’ Stuff

Since turning 35 (ah!) I have been trying to share more of my experience and the experiences of other female business owners I’ve met with transparency and honesty. My hope is that it can be helpful and empowering to other women in business and in life. So today, on the eve before Thanksgiving & the heels of #NationalEntrepreneursDay yesterday, I thought I would chat a bit about gratitude and giving thanks as it applies to business, life and how I try to use it on repeat. Also found a way to work in pie, because, always yes to pie especially during the holidays.

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Stop Saying You Are Bad At Things

Hi Hi again, I am Jackie Courtney the Founder & CEO of Nearly Newlywed, the global destination to shop the best new and nearly-new preowned wedding dresses, jewelry, accessories & gifts. I am also a writer, startup advisor and avid supporter of female founders & entrepreneurs. Since turning 35 (ah!) I have been trying to share more of myself, my experience and the experiences of other female business owners I’ve met with a transparent and honest lens. My hope is that it can be helpful and empowering to other women on their own journeys. 

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Tips to Choose the Right Influencer for your Brand

Influencer marketing focuses on using influential leaders to push your brand’s products or services (or overall message) to a larger market, specifically on social media. Rather than pushing your brand directly to a large group of consumers, you instead work with influencers to get the word out for you. Influencer marketing is extremely beneficial for businesses of any size, due to the rise and popularity of social media.

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Societygal Feature with Kristin Ess

Kristin Ess, celeb hairstylist, colorist, social influencer & co-founder of thebeautydepartment.com is also a #bossbabe business woman who has an entire line of hair products available online and at Target. She just recently released her new line of products, hot tools, which came second to her entire hair-care line of shampoo, conditioner, treatments, styling products and more.

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Benefits of Working with Micro-Influencers

Influencer marketing is at an all-time high and has become more popular within the last few years. Influencer marketing is, what it sounds like, marketing with the help of influential individuals, mostly through the use of social media. Traditionally, influencer marketing involved influencers with an extremely large following - hundreds of thousands to even a million followers, until people started seeing almost better results with the use of micro-influencers.

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The Three Biggest Myths About Starting and Running Your Own Business

Hi hi, I am Jackie, the Founder & CEO of Nearly Newlywed, the global destination to discover & shop the best of new and preowned bridal. I am also a writer, startup advisor and avid supporter of emerging and fun fashion. Since turning 35 and becoming a mother I have been trying to share more of myself and my experience with other women in hopes it can be useful and to also hopefully help debunk some of the myths about starting and running a business, and also often life in general.

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What Influencers Should Know Before Starting a Blog

Starting a blog is an exciting hobby, that most influencers are able to turn into a full career. Not only are you able to get a lot of opportunities out of it, but often times you’re able to make an actual profit. On the other hand, it’s A LOT of work that requires dedication, commitment, and patience. To save you some time, we’ve put together a list of what ALL influencers should know, before starting a blog. AKA we’re here to save your life.

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Societygal feature with Sam Hwang (owner of @wear.is.sam)

Sam is a 21-year-old college student living in Southern California. She is in her last year at California State University, Fullerton studying Public Relations. Sam works as a content creator for Nordstrom, blogs about fashion and lifestyle, and studies full time. Although she has a busy schedule, she likes to spend her free time with her boyfriend Chris by going on picnics at the beach and travel.

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How to Plan a Destination Wedding

I’ve always known that I wanted a spectacular wedding, actually I’ve always known that I wanted a spectacular life , which I think most women of my generation aspire to. Traditionalism has gone out the window and has been replaced with uniqueness and passion. I seldom come across the old school cookie cutter weddings, as more and more young couples are excited to add their own take on what a wedding day should feel like to represent themselves.

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How to Choose A Niche: Top Tips for Influencers

Finding the right niche is a crucial part of building a blog and establishing yourself online. If you pick a niche with too much competition, your blog will get overlooked. If you pick a smaller niche with no demand, your blog will barely make an impact. You need to find a niche that’s competitive enough to know people are taking interest in it, but rare enough to stand out and get “known” for your niche.

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Societygal feature with Kylee Campbell (Owner of Catch Me Dancing)

Catch Me Dancing is a blog founded and curated by Kylee Campbell a West Coast native currently living in LA pursuing her dreams and love of acting & fashion. Catch Me Dancing is a creative outlet to express thoughts, inspirations, style, collaborations and the varying creative endeavors of Kylee Campbell. Kylee has worked in a multitude of creative fields, Studying Architecture and Interior Design at University and then moving into the world of fashion and film. Having lived in multiple countries and travelled all over the world, Kylee is a global nomad at heart and is always looking for her next adventure.

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How to Develop Your Brand Aesthetic

“Aesthetic” is the buzzword of the moment. And for good reason. We live in an Instagrammable world, where we are all searching for that perfect shot. We are constantly on the lookout for beautiful things, and in turn the physical world around us is also becoming more beautiful.  Think about it: restaurants have upped their decor game, stores have Instagrammable “moments,” even businesses are hiring mural artists to transform their dull exterior brick walls into works of art.

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The Importance of Building a Community and Why You Need One

Being an influencer has so many amazing perks but let’s face it, it can also feel really lonely and overwhelming at times. A great way to succeed and stand out in this industry is to build a community and a reliable one, at that. Building a community is a strategy that supports your overall brand. It’s important to keep in mind a brand community exists to serve the people in it, not just to serve you.

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Societygal feature with Jami Alix

Jami Singer is a fashion and lifestyle blogger (jamialix.com) from Los Angeles. After spending a summer working in fashion, she knew she was in the right place. Her side hustle eventually led to an ever-growing passion for photography and creative direction. When she’s not working on content she’s usually goofing around with her best friend Lexi, watching YouTube videos or reading everyone’s favorite motivational/spiritual books. We asked Jami a few questions to get to know her a little bit better. Here is what she had to say:

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Babes Who Are In Sync

Avoid stress and burn out by syncing with your cycle. Yes babes! We are talking about that time of the month. You’ve landed here for a reason. You’ve heard the call. There are so many things in our life that cause us stress or contribute to burning out when we don’t fully understand the power of our cycle and living within hormonal harmony.

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How to Edit Your Photos Like an Influencer

One of the best ways to help your Instagram stand out is by not only having creative photos, but more importantly, keeping a cohesive feed. When creating your own “brand,” it’s super important to create your own aesthetic and stick with it. One of the main ways this can be done is through editing! A good edit can seriously change a photo, and its entire aesthetic. By taking the time to create your own personal edit, your photos will be more likely to stand out and reach a wider audience.

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